How to Start Brand Factory Franchise
Brand factory is a part of almost every Indian household and is one of the leading retail chains in apparel industry. It offers branded clothing, footwear, and accessories for men, women, as well as children at very affordable prices, making them very popular among Indian households. Opening its franchise is an appealing and attractive business opportunity for new entrepreneurs. In this article, we are going to discuss how we can open a Brand Factory Franchise.
1. Establishment and Application
Our first step is to contact brand factory through their email address on their website and mail them regarding franchise enquiry along with details of preferred location, business background and experience, if any, prove that you are financially capable along with capital.
The company will check your application thoroughly and review it. Before approval, they will check whether the preferred location can be offered or not.
2. Sign The Franchise Agreement
Once your application is approved, their team, will contact you and send you an agreement along with all the terms and conditions. After the approval, you will sign an agreement with the brand factory which will outline
A. Partnership Tenure
B. Revenue Sharing
C. Responsibilities of Both partners
D. Always maintaining Brand’s standars
Always ensure that you read the agreement properly and get it checked by any legal professional if required.
3. Store Design and Layout
The brand will provide guidelines for the setting up and equipment of the store, according to the brand preference.
A. All that interiors will be designed according to the brands aesthetics.
B. They will install all the racks, shelves and other storage units.
C. Setting up POS (point of sale) systems and inventory management software for real time stock tracking.
They set up always ensures that you meet all the standardised guidelines and maintain consistency for utmost customer satisfaction.
4. Recruitment and Training
Always ensure that you hire a team of skilled staff that have experience and know how to work, your team must include store manager, support persons, and sales associates.
Brand factory will provide with inventory management, staff training, supply chain management, and marketing.
Well, trained staff will always ensure a streamlined flow of business as it will attract more customers due to their politeness and welcoming nature.
5. Marketing
Brand factory is already an established brand, so you do not need to spend any amount on marketing as the brand already runs international campaigns due to which it has a very huge customer base. Still, some of the localised marketing efforts are crucial at the initial stage to boost the sales and get recognised in the society.
A. Grand Launch - Use discounts and offers to attract more customers towards your store.
B. Collaborations - Collaborate with local communities or donate in local clubs to support people and become a part of them.
C. Online Campaigns - Conduct campaigns on apps such as Instagram and Facebook so that you can also engage with your online audience and know their preferences.
Brand factory will always ensure that nationwide campaigns are being held, this will always boost your visibility along with the sales.
Conclusion
Now your store is set up and the most you can do is run it effectively as well as efficiently to gain more and more profits. By implementing the right methods, you can easily make a thriving business by proper strategy planning. opening of franchisee of such a brand is a very lucrative opportunity which cannot be missed as one can make huge money by leveraging qualities of such a big brand and skilled staff provided by the brand. With strategic planning, budgeting, maintenance of all the brands standards, you can easily create a profitable and sustainable business which will always increase and never let you down as it has a wide variety and caters the customers throughout the year by maintaining consistent customer flow.
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